“If marketing was easy every book would be a best seller.” – NewBookAuthors.com

At New Book Authors, we understand the importance of finding new readers and getting exposure for your book. Finding your audience, or better, ensuring readers find your book in a sea of over 700,000 to 1,000,000 new books published each year is often a daunting, or sometimes discouraging part of the process. As a member of the publishing industry, we understand how to navigate the industry and how to get your book into the right hands. Whether you have published your book with us or an outside publisher, we can help you find your market. Check out the list of FAQs below.

Marketing FAQs:

Fact: To get your book into local physical bookstore chains like Barnes and Noble, you will be required by the bookstore giant to submit a viable marketing plan along with your book. New Book Authors can provide and implement a marketing plan to attract bookstores and retailers. Shelf-space is highly competitive so retailers want assurances that your book will sell before placement of books on bookshelves. Please see below for a list of services and prices.
Fact: Authors not only sell their books through physical book stores like Barnes and Noble or other local brick and mortar book chains, but also through other channels, such as online bookstores like Amazon, through direct sales, or bulk purchases through libraries, schools, book clubs, expos, seminars, or book signings.
A marketing outline is already included when we publish your book (Note: It is $550 to publish a fiction, nonfiction, or children’s book with New Book Authors Publishing as outlined here.) For authors who have a background in marketing or are great at self-promotion, the marketing outline is meant to compliment any experience you have. The $550 publishing fee includes helping authors expand distribution options to meet requirements of physical bookstores, designing colorful marketing materials for authors to hand out to libraries or bookstores, for use at book signings, or to distribute to potential book reviewers. When you publish through us, we help you follow a plan to set up appropriate author pages to help with your visibility. We also provide a marketing guide to help authors understand how to effectively market their books. While authors can opt for the marketing outline included with the $550, we recommend our professional marketing services because it is more robust and targeted to get your book in front of thousands of potential readers.

Professional Marketing Services: We help get your book in front of thousands of people. In addition to the marketing outline that comes with our publishing program, we also offer a more robust marketing plan to authors who are simply too busy to market their own books, aren’t very computer literate, or don’t know where to start even with help from the step by step marketing outline. The fee for professional marketing services for authors who have published a book through New Book Authors Publishing is only $999. Our marketing strategy is unique to your book, rather than a one-size-fits-all approach to marketing. Our plan includes the marketing tools outlined above (sell sheets, bookmark templates and designed posters for authors to print as promotional items to hand out to the public), a plan to increase your page rank on search engines, making your name and book easier for readers and the public to find, listings on multiple websites to increase promotion and visibility, listing in the spring/summer edition or fall/winter edition of a print and digital magazine promoting new books, in addition to social media and ad campaigns. We provide assistance obtaining editorial reviews from established book reviewers. We help expand your distribution to additional markets, add your book to retail catalogues, and guide authors on obtaining book signings at local bookstores. The information above is a non-exhaustive overview of our marketing plan.

Marketing services for authors who published their book through a different publisher is $1,299.
Our marketing services are designed to fit your budget. The average price for marketing through a company or website that offers marketing services is $2,500 – $5,000 USD–to start. We’ve seen as high as $17,000 and we’re hearing reports of fees that go up to $27,000 and even $60,000. NewBookAuthors.com provides marketing services at a reasonable fee. After reviewing some of the plans offered by some of our industry competitors, we realized that they are overcharging for some services that we offer to authors whether they are enrolled in our marketing or not. Our marketing fees are less expensive because authors can market their books at their own pace and choose options that best fit their budget. *Fees for placement in ads and payments to vendors are separate and can be paid directly to the vendor by the author when applicable.
In addition to the services outlined above (list is not exhaustive) and our publishing fee which is $550, New Book Authors will provide consultation on the overall packaging of your book and make sure you are meeting industry standards for book distribution and inclusion into physical bookstores. Please note, that if you are publishing an academic textbook with hundreds of graphics, tables, etc. (i.e. a biology book, chemistry, math, history), it is $750 to publish as textbooks are significantly more complex than a novel, nonfiction or children’s book. Our approach and services for a book or textbook is otherwise, the same.

Please feel free to contact us here for more information: Publish and Market – New Book Authors.com